THEMATIC SEMINARS

THEMATIC SEMINARS

COURSE SYLLABUS

THEMATIC SEMINARS

I. Module Information:

Program Title:                     Marketing Studies and Actions     

Module Title:                   Thematic Seminars

       Lecture:                           14 hours

       Pre-requisite(s):         None

Other requirements:         None

II. Lecturer Information:

III. Main aim(s) of the module

This module aims to provide the students with a framework for conducting research in a systematic manner in all areas of business. It is also designed to help students inculcate the art of presenting research findings in a lucid and informative way.

IV. Module’s description

This course will introduce the various research methods and students will be exposed to practical experience in data collection and data analysis. The course includes: Research design, Literature search and review, Scientific writing, Scientific presentation, Critical scientific review, Data types and data collection techniques.  Students are expected to engage the author, the instructor, other students and course material, and their own knowledge and experience in scientific research.

Learning Outcomes of the module

By successful participation in MNS, students will be able to

For Knowledge

1.  UNDERSTAND the strengths and weaknesses of alternative research designs;

2.  REMEMBER  many sources of business information and be aware of the various means for gathering such information; Be more sensitive to the biases and limitations of data analysis.

For Skills

* Professional Skills

3.  ANALYZE  research problems and translate them into a feasible research question;

4.  CREATE research process that involves a sequence of activities, each compatible with the preceding stage(s);

5. EVALUATE workplace activities; Negotiate, persuade and make decisions on a socially and law-bound basis.

* Soft Skills

6. APPLY effective learning and self-learning skills; MANAGE time and self-control in learning and in work; actively IDENTIFY, ANALYZE and ADAPT to the complexities of reality; Have the skills to OBSERVE and LEARN from real life, from the experience of other individuals to be able to study throughout life.

7. MASTER teamwork skills such as group formation, team planning, leadership and motivation for the team, be  able to maintain teamwork, DEVELOP teamwork skills within the group and cooperate with other groups.

8. ACQUIRE relevant management and leadership skills, such as performance objectives and motivation.

9. COMMUNICATE effectively in the workplace, including: argumentation, conceptual arrangement, written and oral communication, communication with individuals and organizations. BE well-versed in other skills such as text editing, presentations, mail management.

For Ethics and Attitudes

* Personal ethics and attitudes

10. HAVE good moral qualities, and appropriate personal qualities such as willingness to cope with difficulties and risk tolerance, persistence, flexibility, confidence, hard work, enthusiasm, self-reliance, willingness to improve and innovate. Be creative, responsible and active in the work.

* Professional ethics and attitudes

11. DEMONSTRATE good professional ethics and professional behavior. BE  independent, creative and aware of intellectual property rights. Respect confidentiality and information safety. Have a serious attitude and enthusiasm for work, have the spirit of cooperation with colleagues.

* Social ethics and attitudes

12. SUPPORT and protecte the right and the development of innovation. Have the sense of law observance, social responsibility and a firm political stance. Be conscious of serving the people, building and protecting the country.

V Evaluation

• Attendance: 10% (Students who are absent more than 20% of class meetings will not be allowed to write assignment.
• Group assignment: 30%
• Final-term: Presentation 60%

VI. Required textbook(s) and recommended books

 Required textbook(s)

[1 Joe F. Hair Jr. , Mary Celsi ,  Arthur Money , Phillip Samouel (2020) The Essentials of Business Research Methods 3rd Edition, Routledge

 Recommended text(s)

[1] Sekaran, U. and Bougie, R. (2013) Research Methods for Business : A Skill-Building Approach, 6 th edn, Wiley, New York

[2] Saunders, M, Lewis, P. and Thornhill, A. (2012) Research Methods for Business Students, 6 th edn., Financial Times Prentice Hall, Harlow.

[3] Leedy, P. D. and Ormrod, J. E. (2010) Practical Research: Planning and Design, 9 th edn., Pearson Prentice Hall, New Jersey.

[4] Creswell, J. W. (2009) Research Design: Qualitative, Quantitative, and Mixed Methods Aproaches, 3 rd edn., Sage, Singapore.