Strategic Analysis of the Competition Dynamics

Module Title:                   Strategic Analysis of the Competition Dynamics

               COURSE SYLLABUS

                                   Strategic Analysis of the Competition Dynamics

     I. Module Information:

1. Program Title:         Postgraduate     – Marketing Studies and Actions
2. Module Title:                   Strategic Analysis of the Competition Dynamics
3. Module Code:                          
4. Credit number:                
5. Lecture:           14 hours
6. Pre-requisite(s):      None
7. Other requirements:        None

II. Lecturer Information:

   II. INTRODUCTION TO THE COURSE

   TOPICS:

• 1. Leadership, Strategy & Competitive Advantage
• 2. Opportunities and Threats- Analyzing the External Environment
• 3. Competencies and Profitability- Analyzing Internal Resources
• 4. Analyzing strategy levels

1. GROUP WORKING ON CASE STUDY on case study
2. Case study 1. Analyzing all opportunities and threats of a chosen firm
3. Case study 2. Analyzing all strengths and weaknesses and then suggest the competitive advantages for a chosen firm
4. Case study 3: Samsung Electronics – How should chairman Lee and the senior management team at Samsung react to the threat of Chinese competition?

Materials

• Charles W. L. Hill, Gareth R. Jones & Melissa A. Schilling (2013), Strategic Management: Theory, 11th Edition, Cengage Learning

References

• M. Porter (2008), Competitive Strategy: Techniques for Analyzing Industries and Competitors

Group working and requirements of role

Each case study for Group working will be in form of a Discussion. The class will be divided into 04 groups (G1, G2, G3 and G4 respectively) by Instructor to hold a game of “Strategic Management” through 3 hours of tutorials. Each Group will carry out 01 case study with “Discussion” role in below fixed order. Each case study or each Discussion will be participated by 02 groups. The non-discussion groups will give Feedback.
      

           Order and Role of Discussion

	Case Study 1	Case Study 2 or 3
Present Group	G1	G2	G3	G4
Debate group	G2	G1	G4	G3
Chair Group	G3	G4	G1	G2
Non-discussion group	G4	G3	G2	G1

Requirements of different roles in the Discussion:
Present group plays a role of CEOS to analyze the strategic management problems, present solution, defend or give a model of decision making.
Rebut group plays a role against or clear down or specify or supplement the decision of Present group by making questions and statement.
Non-discussion groups: 1 group will be enacted by both of Discussion groups to play as “Chair” of the Discussion. The others have to give feedback after the Discussion.
Anyone fails to follow control of the Chair or fail to answer any questions will be deducted at least 5%

1. PREPARATION PLAN BEFORE WORKING IN GROUPS

(taken by discussion groups only)

A preparation plan for the Discussion will be submitted to Instructor via email by 5.30 pm the day before group-working day.
Content: (i) Background of concerned firms/markets in the case, 
              (ii) Analyze Strategic Management issues and
              (iv) Solutions/ proposed  module of decision.
Anyone fails to submit this plan will be deducted at least 5%

     V. EVALUATION

• Attendance: 10%
• Group assignment: 30%
• Final-exam:  60%