Brand
Graduation Project
COURSE SYLLABUS
GRADUATION PROJECT
I. Course Information:
Program Title: Master of Marketing Studies and Actions
Course Title: Graduation Project
Course Code:
Number of Credits:
II. Lecturer’s Information:
| No | Name | Title | Phone | |
| 1 | All tlecturers involved in the teaching in the program | An advisor for a student | ||
| 2 | The person in charge of internships at company | The person in charge of instructing student in the ecompany |
III. Course Description
This course provides students in accessing to specific jobs in marketing and market research through a 3-month internship at a company related to marketing activities. At the end of the internship, students must do their own graduation projects. The graduation projects require students to choose one of two directions:
1 – Implementing a full market research project related to a specific issue of the company where students practice, or
2 – Choosing a position actual marketing tasks, data collection, analysis and proposal of specific solutions to perform the selected marketing task. At the end of the internship course, students must defend their graduation projects in front of the Scientific Council, including lecturers from University of Nantes and Vietnamese lecturers.
IV. Assessment Methods
Submit the graduation project on time
Presentating the graduation project before the Scientific Council (France-Vietnam)
A minimum of 10/20 results is required to graduate.
V Other Requirements
Plagiarism is prohibited under any circumstances. Students who commit plagiarism are subjected to failure of the class and possible dismissal from the university.
Follow the procedures during the exams
Follow the policies by International School, Vietnam National University, Hanoiand Nantes University, France
Nguyen The Hoan-
