Marketing Purchases and Distribution
COURSE SYLLABUS
Marketing Purchases and Distribution
I. Module Information:
Program Title: Postgraduate
Module Title: Marketing Purchases and Distribution
Module Code:
Credit number:
Lecture: 14 hours
Pre-requisite(s): None
Other requirements: None
II. Lecturer Information:
III. Course description
This course presents the customer purchase decision-making process and the factors affecting customer purchases. It is also concerned with retail marketing. The focus is on the nature of retailing, the types of retail competition, the changes that could affect retailing, and the strategies to manage retail companies and stores. The course also provides learners with much information on analyses of retail companies.
IV. Method of teaching
The course is instructed in English. Main instruction methods include lectures of the textbook contents and case analyses. Examples of retail companies will be presented and discussed.
Learners are encouraged to actively participate in class discussions. For more productive class participation, learners should print out the provided materials and read the chapters before attending classes.
Evaluation: Absolute evaluation
- Attendance + class participation: 10%
- Group assignment: 30% (group oral presentation of a retail company)
- Final-term assignment: 60% (individual assignment)
Textbook
Dunne, P. M., Lusch, R. F., & Carver, J. R. (2013). Retailing. Cengage Learning.
Tentative course schedule
Lecture No. | Content |
1 | Course introduction Understanding customer purchase decisions |
Chapter 1: Perspectives on retailing | |
2 | Chapter 2: Retail strategic planning and operations management |
Chapter 3: Retail customers | |
3 | Chapter 4: Evaluating the competition in retailing |
Chapter 6: Reframing retail strategy |
Notes: Changes to this schedule are possible, and all changes will be well announced in advance.
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