Brand
Development of International Scope
Development of International Scope
Sylvie Hertrich
- CONTENT
- 1. Internationalization factors
- 2. Internationalization steps & minds (from domestic market to manufacturing abroad, internationalization models)
- 3. The simple export process : export diagnosis and markets assessment & selection (main criteria, cultural differences)
- 4. Who can help ? Risks, economic & demographic datas, legal & trade tariffs datas, sector datas)
- 5.Conducting international market surveys : advises and difficulties
- 6. Strategies implementation/choices
- 7. Foreign market Entry modes (FMEM)
- 8. Other considerations : cultural behaviors affecting international marketing
- Course material
– Neumann, T. (2012). The duty to cooperate in international sales: the scope and role of article 80 CISG (Vol. 11). Walter de Gruyter.
– Dai, L., Maksimov, V., Gilbert, B. A., & Fernhaber, S. A. (2014). Entrepreneurial orientation and international scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511-524.
support presentation/videos, leads or press articles.
Group or pair work during sessions ; to make researches, work on business cases, organize oral presentations
- Individual work : written assignment OR company case study
- Your local/home export support administration, local & abroad :
VIETRADE :
http://www.atpf.org/en/org/vietnam.html
Your Chamber of Commerce & Industry network, local and abroad :
Some foreign international trade Boards such as :
US International Trade Administration, https://www.export.gov/article?id=Developing-a-Marketing-Plan
The Canadian Trade Commissioner
http://tradecommissioner.gc.ca/funding-financement/index.aspx?lang=eng
The British Department for International Trade :
The Australian Trade & Investment Commission :
The Japan External Trade Organization :
Your industry federation and equivalent abroad;
International Trade shows : https://www.eventseye.com/
International market surveys institutes : KPMG, EUROMONITOR, XERFI…
Materials
- Neumann, T. (2012). The duty to cooperate in international sales: the scope and role of article 80 CISG (Vol. 11). Walter de Gruyter.
- Dai, L., Maksimov, V., Gilbert, B. A., & Fernhaber, S. A. (2014). Entrepreneurial orientation and international scope: The differential roles of innovativeness, proactiveness, and risk-taking. Journal of Business Venturing, 29(4), 511-524.
Nguyen The Hoan-
