Design Thinking
COURSE SYLLABUS
I. Module Information:
Program Title: Postgraduate
Module Title: Design Thinking
Module Code:
Credit number:
Lecture: 7 hours
Pre-requisite(s): None
Other requirements: None
II. Lecturer Information:
III. Main aim(s) of the module
Goals:
Students are able to apply the method of Design thinking to solve problems in Business Operations
At the end of this module, students will be able to:
- To understand the concept of Design thinking
- To acquire skills of problem analysis and decision making
- To solve problem in Business Operations i.e. Marketing strategy
IV. Methodology:
Case analysis and interactive team work
Module 1: The nature of Design thinking
Module 2: Five Stages of Design thinking
Module 3: Problem analysis
Module 4: Design thinking Vs. Decision making
- 1. Identification of the Purpose of the Decision
- 2. Information Gathering
- 3. Principles for Judging the Alternatives
- 4. Brainstorm and Analyze the Choices
- 5. Evaluation of Alternatives
- 6. Select the Best Alternative
- 7. Execute the decision
- 8. Evaluate the Results
V. Reading and resources for the module
Materials
1. Brown, T., & Katz, B. (2019), Change by design: how design thinking transforms organizations and inspires innovation (Vol. 20091), HarperBusiness.
2. The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods 1st Edition, by Michael Lewrick,
– Articles from Harvard Business Review (Harvard Business Publishing)
– Articles from The Economist (The Economist Newspaper Ltd)
– Cases and slides provided
VII. Evaluation
- Attendance: 10%
- Group assignment: 30%
- Final-term: Presentation 60%