Design Thinking

Design Thinking

COURSE SYLLABUS

I. Module Information:

Program Title:  Postgraduate    

Module Title:            Design Thinking

Module Code:                   

Credit number:         

         Lecture:               7 hours

         Pre-requisite(s):         None

Other requirements:  None

II. Lecturer Information:

III. Main aim(s) of the module

Goals:

Students are able to apply the method of Design thinking to solve problems in Business Operations

At the end of this module, students will be able to:

1. To understand the concept of Design thinking
2.  To acquire skills of problem analysis and decision making
3. To solve problem in Business Operations i.e. Marketing strategy

IV. Methodology:

Case analysis and interactive team work

Module 1: The nature of Design thinking

Module 2: Five Stages of Design thinking

Module 3: Problem analysis

Module 4: Design thinking Vs. Decision making

• 1. Identification of the Purpose of the Decision
  • 2. Information Gathering
  • 3. Principles for Judging the Alternatives
  • 4. Brainstorm and Analyze the Choices
  • 5. Evaluation of Alternatives
  • 6. Select the Best Alternative
  • 7. Execute the decision
  • 8. Evaluate the Results

V. Reading and resources for the module

Materials

1. Brown, T., & Katz, B. (2019), Change by design: how design thinking transforms organizations and inspires innovation (Vol. 20091), HarperBusiness.

2. The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods 1st Edition, by Michael Lewrick,  

– Articles from Harvard Business Review (Harvard Business Publishing)

– Articles from The Economist (The Economist Newspaper Ltd)

– Cases and slides provided

VII. Evaluation

• Attendance: 10%
• Group assignment: 30%
• Final-term: Presentation 60%